
Why focus so much on users?
It’s the right thing to do.
Attraction owners know that great customer service is important to guest experience. User-centered design is a way to help attractions minimize service failures that occur on digital channels.
It helps your business.
Our clients’ messages to their audiences can connect more deeply as a result of our methods. The benefits to your business are clear: lower bounce rates, more time to get your message across to your audience, higher conversion rates, higher profits.
It informs your whole digital strategy.
We can help you make sure you’re building the right digital product for the problem you want to solve. We want to help you make sure you are “building the right it” for your users before you “build it right”.
It can help in-park experience.
UX design is a new approach for most attractions. Its way of thinking could even lead to improvements in your attraction or company’s guest experience on other channels—even at your attraction or trade show booth.
It’s how web companies succeed now.
Name a website that you use every day. User-centered design probably helped it get to the top. Your guests and customers increasingly expect this level of attention in your digital marketing channels.
It works for our clients.
Simply put, our process works. And our clients back this statement up.
Hear from a client.
“Since the changes have been implemented, the amount of time readers spend on the site has gone up, the bounce rate (how many people leave after reading one article) has gone down, and I’ve gotten solid feedback from regulars saying they appreciated how much easier it is to navigate the site.
“I know many Theme Park University readers work within the themed entertainment industry or have their own fan sites. If you’re looking to build or modify your website to make it more user friendly, have a stronger impact and engage with your audience on a more intuitive level, I highly recommend Thrill & Create. Not only does David understand how people use and interact with websites, he also has a deep appreciation and knowledge base of the theme park industry and how it works.”
“David [of Thrill & Create] performed usability testing and design for amusement park related websites that I help run. David took the time to understand our needs along with the need of our clients. He showed us many ways we could improve our offerings and client experience.
“David produced numerous mockups of possible design changes and met with our site visitors to discuss what they liked and didn’t like about the proposed changes. In addition, David also hand crafted a responsive website template from the HTML to the CSS. I highly recommend David.”




