The new site for The Coaster Crew has now gone live. Seven months in the making, this is my second site for Coaster Crew, after their new Coaster Crew Network Portal was launched in June. Like the Portal, the new Coaster Crew site uses a responsive design. This means that it is designed to look good on desktop computers, laptops, tablets, and smartphones.
The Coaster Crew is a roller coaster club with over 1000 members in the US and Canada. I’ve attended several of their events in the past and really enjoyed interacting with other roller coaster enthusiasts, riding coasters in Exclusive Ride Time, and going on behind the scenes tours! I hope my schedule will allow me to attend their events again soon.
One of the most interesting challenges of this site was helping Coaster Crew expand their audience of coaster enthusiasts to reach more of the general public. General public guests who enjoy riding roller coasters often don’t know about coaster clubs and tend to visit parks less often than enthusiasts do. However, there is not as much disparity between enthusiasts and GP in terms of which rides they tend to like, save for “hidden gem” rides at lesser-known parks that tend to receive much of their attention among only enthusiasts and small parks’ regional audiences.
Over the coming weeks, I will continue to work on redesigns for the Coaster Crew fansites. The fansites have a more direct benefit for the general public, who should find several new sections for the fansites helpful.
I began this project by researching the current and prospective users of the Coaster Crew sites. This is a common strategy for people in my profession, user experience design. I’ve written a whole article on how I did the user research for these sites. It will be the next article to go live in this series.
Next, I sketched out every page of the new site. Many ideas in this original sketch for the In the Loop section were included in what is now the live site.
After that, I created wireframes for each page. This was an early idea for what is now the header on the homepage.
Then, I created the prototype for the site in three iterations. This is the second round of the prototype for the In the Loop page, as depicted in Axure.
After a second round of user testing on a beta site, I created a final prototype. This Forums section is from that prototype.
A third round of user testing on the beta site gave me some great feedback, like moving a section showing people what to expect at a Coaster Crew event to the top of the Events section.
An infographic and call to action for membership highlight the new About section on CoasterCrew.net. A future article will show more about the design process for this infographic. I took the background picture at Hersheypark this season.
This is the first Coaster Crew site designed to be easy to use on mobile phones. This page allows users to listen to In the Loop on their phones.
I mixed different font weights throughout the new Coaster Crew site design. This is the event list at mobile width.
The new homepage features teasers of each section of the site. User testers loved how the background for each section stayed in one place as they scrolled it into view.
A new network bar unites the entire Coaster Crew network. (It does have a title, Coaster Crew Network, which is not in this screenshot so that I could show the full footer.)
This has been a great project to do. Explore the live site at http://coastercrew.net, and stay tuned for more articles describing how each page was built! The next one will describe how I learned more about the types of people in our current and target audiences.
I am a user experience designer specializing in the amusement industry. I work for amusement parks, ride companies, coaster clubs, and any other company or organization affiliated with amusement. If you would like to hire me, please contact me through my website or tweet at @AmusementUX. You can also like my company’s Facebook page or follow me on Twitter.