Delight your audiencewith user-centered design.
As amusement enthusiasts, we understand that going to an amusement park, zoo, or aquarium is a delightful experience. Why should using your site or app not be? Our proven processes for user-centered design will ensure that the delight your users experience in your park will carry over to the digital world.
Interaction design (IxD) helps determine exactly how people will accomplish their goals using tasks on your site. Interaction design involves making the right decisions about how to structure signup forms, when to show more content on a site’s timeline, and how to delight users through smaller-scale interactions.
Information architecture (IA) deals with structuring and organizing your site’s data (information) in such a way that users can browse and search your site easily. Information architects are like librarians for the internet, showing people where to go in order to get what they need from a vast amount of information.
IA also deals with making individual pages have layouts that make sense to users. You have encountered the work of information architects whenever you have put a tag on a blog article, used a hashtag on social media, or searched or browsed for a product that you wanted on an e-commerce site.
Visual designers make sure that sites and apps are aesthetically beautiful and conform to the standards of your brand.
Enhance customer servicewith more usable websites and e-commerce.
Many amusement-industry companies rightfully value great customer service. After all, amusement is part of the hospitality industry, and both seek to make their guests’ leisure time as enjoyable as possible. Guests who aren’t having a great time complain about it, sometimes quite publicly, and go somewhere else.
Your park or company’s website can give a lasting positive or negative impression about your brand to your guests or customers before they have interacted with you. If many guests or customers are contacting your support staff about problems with your site, how many more are giving up purchasing? Making your site easier to use will allow your company to focus more of its budget and effort on making the world a more fun place.
Help guests with disabilitiesby improving accessibility.
Amusement parks become lauded or derided for the guest experiences they provide to guests with disabilities. However, millions of users with hearing or sight impairments may be trying to buy tickets to your park from your website. Helping them is not just goodwill; it makes good business sense. We know how to improve their experience on your site.
Increase your revenuewith usability evaluations & improvements.
Over 65% of online shoppers, on average, do not complete the checkout process. We perform in-depth usability evaluations of your site, learning more about your users so that we can understand not only the tasks they want to accomplish but also the different kinds of goals they have for being there. We generate a list of improvements you can make to your site today to help your users enjoy their time using your existing site—and increase your revenue while doing so.
Solve usability issueswith existing sites.
The web brings unique challenges that your park or company might not face in the physical world. One is evident in ticket-buying. Guests who buy tickets in person are generally committed to going to your park and completing their purchases. Online conversion rates, however, are much lower.
Computer and website glitches can keep customers waiting at best and can send them heading for a competitor’s site at worst. Unfortunately, marketing and PR staff often take the most heat for problems that are usually not their fault.
Development companies and your IT staff can bring your site back from downtime and similar technical issues. We can bring your site back from issues in your site or its sales process that keep people from enjoying their experience on your site—or from completing purchases on your site—whether this means a small fix or a significant redesign.
Stand out from your competitionwith unique designs & competitive analysis.
Sites or apps that don’t stand out from their competition are less likely to leave users with an impression of uniqueness. We know how to reuse others’ work where it is legal and makes sense to get sites and apps done faster, but our sites are custom. Our flexible user-centered design process allows us a variety of development strategies based on your budget.
We also do in-depth usability evaluations where we can tell you what you are doing better than your competitor online—and vice versa.
Go mobilewith responsive design.
Your users are starting to use a wider range of devices in many different contexts: smartphones while they wait in line, tablets while they watch TV, laptops to work on the go, smart TVs. And more devices are coming. Is your site built for this? This site and every other site in our portfolio are responsive; they change how they look depending on your device so that our users spend more time interacting with your brand on any device they use for learning more about it.