Logo for Thrill & Create, a digital interaction design consulting company

Thrill & Create rebrand: taking amusement’s thrills to users’ devices

For Immediate Release

Thrill & Create is a user experience design consulting company focusing on digital products for the amusement industry.

Gambrills, MD (September 3, 2014)—Thrill & Create LLC, a user experience design consultancy specializing in designing digital products such as websites and user interfaces for the amusement industry, today announced its new brand identity. The company unveiled its new name, website, and design process.

Established in 2012 as Dalandan Concepts LLC (pronounced “dah-LAHN-DAHN”), Thrill & Create is the first user-centered design company focusing on digital products for primarily the amusement industry. Companies in the amusement industry which have worked with local, national, or global web design firms before now have a new option: a user experience design firm which only works in their industry, is passionate about their industry, and truly seeks to understand their business and their customers.

“Amusement parks, and theme parks in particular, have been masters of guest experience for many years.” said David Parmelee, Owner & User Experience Designer. “In the physical world, every aspect of their interaction with guests is designed. Users are now expecting this more and more in digital products. The Thrill & Create rebrand and the rollout of our formalized user-centered design process position us to help amusement parks and other amusement companies with user-centered design for their digital products.”

Using user-centered design, Thrill & Create produces designs which focus primarily on helping users accomplish their goals using a park or company’s website, microsite, app, or other user interface. The new design process begins with systematic user research and in-depth evaluations of a company’s existing product designs. After presenting a summary of review findings to clients, it proceeds through multiple iterations of ideation, sketches, wireframes, and prototypes before a product is translated into code and launched. Many rounds of testing with users and detailed post-launch analysis helps ensure a successful product launch. The process emphasizes, “It’s not done until it’s usable and it brings value to your business.”

“Rigorous user research and frequent user participation throughout our design process gives our clients a sturdier foundation for their users to market them via word of mouth.” said Parmelee. “Our use of quick iterations—Agile UX—comes from the software industry and applies naturally to design. It permits us to eliminate or mitigate users’ pain points early in the design process. That would ultimately allow our clients to keep customers engaged digitally with their brand, save support costs, and save expensive and substantial development rework.”

Thrill & Create also provides usability and user experience evaluations as separate services to amusement-industry companies seeking feedback on their existing digital products. Offered at several price points, these evaluations combine technical analysis of a digital product’s usability with feedback from real users.

Additionally, Thrill & Create reimagined their main website and moved it to http://AmusementUX.com. The new website features streamlined porfolio samples which walk readers through their design process on several projects. It also describes the company’s service offerings and aforementioned new user-centered design process in greater detail. Incorporating feedback from hundreds of users, the Thrill & Create website is the most recent result of the company’s user-centered design process.

The new brand identity will be implemented and rolled out across numerous touchpoints, ranging from social media to business cards.

For more information about Thrill & Create LLC, please visit http://AmusementUX.com. Or contact info@amusementUX.com for a free consultation.

About Thrill & Create LLC

Founded in 2012 as Dalandan Concepts LLC, Thrill & Create LLC offers user experience design solutions for digital products, such as websites and apps, to the amusement industry. Thrill & Create’s service offerings range from new designs and redesigns to usability and accessibility evaluations. Years of previous experience in software testing and development influence Thrill & Create’s design process. You can learn more about Thrill & Create by visiting http://AmusementUX.com.